12 year old exemplifies new media age

Greyson performing Lady Gaga “Paparazzi” on Ellen. The fact that an individual in middle school can create and post content that attracts the attention of celebrities, national media, and has the ability to reach internationally is a classic example of the power the Internet holds. That is why any brands, including personal brands must not just attempt to use social media tools achieve profits or selfish goals, but should engage audiences by creating collaborative opportunities for people to unite for greater causes.

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