Six Digital Giants

Technology Organizational Charts - Artist Unknown

Throughout college, many professors in the business school discussed organizational structures. We studied and debated the strengths of weaknesses of each. From the bureaucratic and highly standardized, to the functional, divisional, or matrix styles that can benefit from decentralized flexibility in uncertain markets.

What no professor ever did was create a visual representation that could strike a cord. The six biggest names in technology. Whether selling hardware or software, developing services or manufacturing devices, these companies all compete for a share of the technology industry. Notably, they all do it in very different ways.

Amazon: Seems to have ecommerce down to a (well executed) science. Owns the hardware capable of delivering hundreds of web services through perhaps the largest cloud of them all.

Google: Consumes university servers before finding a space of its own. Known for finding creative people through crazy interviews (like a cook-off). Land a job here and you’ll deserve a BackRub.

Facebook: A few kids shared an idea, but just one was capable of launching it. A young, awkward CEO receives some backlash, but sparks dozens of books and an extremely entertaining film. Apparently, they still supervise themselves.

Microsoft: The grandfather of computing. Monopolized the software world. It’s divisions now compete internally, while developing cool stuff that few people buy. It would be a challenging and interesting job marketing for Microsoft.They have the people and money to get it right in the near future.

Apple: Has left virtually no industry untouched in the past decade, as it cranks out simple products that people develop their own custom uses for. Has inspired aspects of modern design, and redefined marketing while maintaining ridiculously strong growth rates. That large red dot is Steve Jobs.

Oracle: So rarely publicized, its products focus on commercial needs. Widely used for business systems and smoothly running on our mobile devices, its the one company on this list I know least about. Based on their need for lawyers, it appears they’re core competency is protecting intellectual property; developing less of it in the process.

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